New media and art.
Art and Technology have co existed for some time now. Richard Hamilton the British pop artist began to embrace technology in 1971. The print Five Tyres remoulded (1971), was made with the aid of a skilled programmer and computer resources available in the US East coast silicon valley.( Source: Painting by Numbers, Richard Hamilton, Hansjorg Mayer.
Art video installations, digital print as well as light and sound are now all part of the mainstream in art colleges and Galleries
Yet, Galleries for themselves don’t seem to employ the same embrace. I have been saying to gallery owners for some time now that it is time to come out from behind the desk and get going with a bit of self promotion. Not the usual mainstream variety of an ad in the newspaper or a glossy periodical but with new media such as audio and video.
Artists are often asked to give Gallery talks about their work and this is seen as an added bonus to meet the artist and get an understanding into the thought process behind the work.
With such unfettered access to artists a mini interview with the artist should become the norm.
As part of the whole exhibition experience from the invite to the catalogue, a video or audio piece of the artist talking about the work would help enhance the viewer experience. For the Gallery website it would help pull the site ranking up in Google search engines as well as creating an archive of the work that goes into the show. With the power of video in search engines a search by a collector for a particular artist should automatically pull up the Gallery video and hopefully a cross over to the website.
Two Irish artists that we work with, both abstract colourists have recently made their own video documentaries about their work, Declan O Mahoney from Cork and Peter Monaghan from Dublin. Perhaps in this age of recession where abstract work is seen as a hard sell they felt it necessary or maybe they just wanted to show the work and inspiration that goes into making a piece, in any case they are very interesting pieces to watch in their own right.
There are many simple tools for both computers and smart phones that make this job very simple.
For audio try Audioboo.com, this allows audio which can be tagged with relevant key words that make searching for a lot easier.
For video imovie is an extremely simple app that can be downloaded to a smart phone and allows editing, music overlay and sound recording. A share facility with face book and twitter is then at the touch of a button.